![]() ![]() Huntdown’s screenshots communicate the game’s genre and setting well through high quality in-app images. Although Huntdown may be new on both app stores, in order to increase installs and expand their user base Coffee Stain Publishing should look into some of the best practices and trending treatments for their creatives. While an app’s metadata impacts ranking and visibility through the inclusion of trending keywords, the creative assets such as the icon, screenshots, and videos influence user conversion. Bit Heroes by Kongregate is ranking number one on the Google Play Store and number two on the Apple iOS App Store for the high volume phrase “16 bit games.” Bit Heroes’ Subtitle, “Old School Dungeon Crawler RPG”, and Short Description, “An Epic 8-bit RPG Dungeon Crawling Adventure!”, both incorporate terms like “rpg” and “dungeon crawler.” These keywords communicate the game’s features while also reflecting popular search queries. On both platforms, notable competitors in the retro game market are utilizing high volume keywords that also communicate genre and gameplay features. User swho enter queries like “crime,” “pay,” or “hunter” are not likely searching for an awesome retro sci-fi game. Not only are they forgoing 31 characters of keyword space, the terms used here do not actually contribute to the app’s visibility. Huntdown’s Short Description, “Crime doesn’t pay… unless you’re a bounty hunter.”, utilizes 49 of the available 80 characters. On the Google Play Store, the Short Description is marginally better in that it is present at all. The Title and Subtitle work in tandem with Apple’s keyword bank to build phrases, so by neglecting this field Huntdown is potentially missing out on thousands of keyword opportunities. Huntdown is not currently using a Subtitle on the iOS App Store, which is a huge hit to visibility and ranking. Moving down to Huntdown’s Subtitle and Short Description reveals another glaring absence of keywords on the Apple iOS App Store. ![]() By using solid ASO tools, discovering the right keywords can be simplified. This title tag utilizes the high volume terms “action,” “adventure,” and “rpg,” all of which are relevant to Cyberika’s gameplay. This fleshes out the listing’s character count to a full 30 characters, of which Huntdown uses only eight. ![]() For example, the number one ranked cyberpunk game on the iOS App Store is “Cyberika” which employs the keyword rich title tag “Action Adventure RPG.” Heavy-hitters in the cyberpunk genre tend to include descriptive title tags that incorporate high volume keywords. Huntdown’s title on both platforms is branded only, missing out on the visibility boost provided by adding an optional title tag. While the Full Description impacts organic ranking on the Google Play Store as well, this area is used on the iOS App Store to deliver Apple Search Ads to the most relevant demographic. On both platforms, front-facing metadata contributes to overall keyword ranking, namely the Title and Subtitle on the iOS App Store and the Title and Short Description on the Google Play Store. This is due in part to the fact that the game is not leveraging available metadata fields to improve its discoverability. Huntdown is not ranking in the top 200 in the Action category on either the Apple iOS App Store or the Google Play Store. It has been flawlessly engineered to run on mobile devices, and while assuredly gaining traction as demonstrated by being featured as Apple’s “Game of the Day” today, it is sorely missing out on the ranking and visibility boosts provided by a solid ASO strategy. Originally released on PC in May of 2020, this cult hit is now available across all platforms, including iOS and Android. Huntdown boasts accolades from reputable game reviewers like Nintendo Life and GameReactor. ![]() Choose your hero, one of three hard-boiled bounty hunters, and take to the streets as you traverse the anarchic metropolis to clean up crime. Huntdown by Coffee Stain Publishing is a highly acclaimed retro cyberpunk action platformer inspired by the sci-fi scene of the eighties, with polished 16-bit graphics and edge-of-your-seat exciting gameplay. The gritty streets of a dystopian underworld greet you with futuristic weapons, hulking cyborgs, and the fight to stay alive and make a living. Huntdown App Store Spotlight August 20th, 2021 ![]()
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